10 Best Keyword Research Tools For Bloggers This 2020

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Have you ever wondered what people are searching for in your niche? What topics and keywords are relevant this month? Well in today’s blog, I’ll be sharing how you can know that with just a click of a button. I’ve listed the best keyword research tools for bloggers that you can use! 🙂

Keyword research is an important factor in any blog’s success. For your content to be relevant, you need to know what people are searching for. That’s why we only use the best of the best when it comes to our websites.

If you’re ready to know what keyword research tools are the best in the game, then let’s jump right to it.

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10 Best Keyword Research Tools For Bloggers This 2020


1. Jaaxy

Starter Membership: Free
Pro: $49/mo
Enterprise: $99/mo
Signup Here: Jaaxy

Jaaxy is the one that I personally usually use, it’s one of the two keyword tools that help me write about topics that people search for in my niche. It’s a powerful keyword tool that gives you important metrics on every word you search for.

Jaaxy shows you what the average monthly search is, the number of ranked competitors who’re using that keyword, and it also tells you whether that keyword is good for SEO. All of that information can be gathered in less than 5 clicks!

Other than giving those data, it also suggests keywords for you if you ever run out of ideas – which eventually will happen. This keyword tool is fast and rich in data information that will greatly benefit your blog.

With the data that it gives, you can already create parameters and criteria in picking the keyword for your blog. If you want to know how I came up with my own keyword criteria, you can check it out here.

And if your blog has affiliate links attached to it, Jaaxy is the only keyword tool that was developed by affiliate marketers FOR affiliate marketers. When you use Jaaxy, you get the most advanced data that can be dissected from a keyword.

For a starter member, you can do 30 free searches per month. You can also try out the tool now below:


2. SEM Rush

Pro: $99.95/mo
Guru: $199.95/mo
Business: $399.95/mo
Signup Here: SEM Rush

SEM Rush is a keyword tool that goes beyond being just that. It’s a tool that helps its users improve online visibility by knowing and understanding different marketing data.

SEM Rush features include all things SEO, content marketing, market research, advertising, and social media management.

With SEM Rush having a ton of features, you can be guaranteed to get in-depth data that can’t be seen from other tools – such as auditing your own site before looking at your competitors.

Using SEM Rush can analyze your website for you – it will show what kind of traffic are you getting, the increase and decrease of your traffic, and what’s your status when it comes to Google rankings.

Aside from that, SEM Rush can send you monthly SEO reports which contain an overview of your blog’s performance.

This tool is basically the one-stop-shop for all things SEO related. But for me personally, I think this tool works best if you’re a company or agency that helps other websites increase their visibility and grow their online presence.


3. Google Keyword Planner

Starter Membership: Free
Signup Here: Google Keyword Planner

Google Keyword Planner (GKP) doesn’t have any fancy features or bonus data to give to its users but it’s always recommended across different websites for the simple reason that their data comes from Google itself. So you have no doubts and questions on whether the data it gives is legitimate.

But don’t let its simplicity make you overlook this tool. It still provides some metrics that you can only get from premium tools. And yes, GKP is a free keyword tool that can be used by anyone. It shows average monthly searches, the average cost per click, and competition level.

The tool also suggests keywords related to the one you searched for – it recommends different words and phrases. Other than that, its interface is also user friendly in terms of navigation. So users who have no prior knowledge of keyword research can start with this tool.

The downside to it is that Google is not the ONLY search engine out there. We also have Yahoo, Bing, and so on. So if you were to only rely on Google Keyword Planner, you might also be missing out on the data from other search engines. That’s the reason why there is a lot of software now dedicated to keyword research tools across all search engines.


4. KWFinder

Basic: $29.90/mo
Premium: $39.90/mo
Agency: $79.90/mo
Signup Here: KWFinder

KWFinder is slowly ranking up on everyone’s keyword tool list because it’s easy to use, it has great features and the interface is just smooth. 

It’s highly intuitive wherein you can just type in a seed keyword and search for words and phrases that your specific audience is looking for. To add to that, another feature that most bloggers like would be its Keyword Difficulty.

With the Keyword Difficulty, it shows how hard it will be to rank for that keyword. It’s a great feature and data to have especially if your blog is still starting out.

If your blog is just in its early stages, then KWFinder can be a good tool to start. But for blogs who have been around for some time and need more data and insights, there are other tools that can give you such benefits.


5. Serpstat

Lite: $69
Standard: $149
Advanced: $299
Enterprise: $499
Signup Here: Serpstat

Serpstat started out as a keyword research tool in 2013 but later developed into an all-in-one SEO platform. Its features are just like SEM Rush since they’re both trying to achieve the same goal for its users.

Serpstat has tools for backlinks, keyword research, rank tracking, competitor analysis, site and page audit. It basically has everything you need from data, SEO strategies, to knowing your audiences better.

Since Serpstat started out as a keyword tool, then you know that its foundation is built around that function. Its keyword tool is solid and highly valuable. It offers out of the box suggestions other than the normal recommendations of words and phrases.

Overall Serpstat is an excellent SEO tool that contains features that can complement your keyword research.  


6. Keywords Everywhere

100,000 credits: $10
500,000 credits: $50
1 million credits: $100
2 million credits: $200
5 million credits: $500
10 million credits: $1,000
Signup Here: Keywords Everywhere

Keywords Everywhere is a free extension for your browser that helps with your keyword research. Among every keyword tool in this list, Keywords Everywhere has to be the easiest one to work with.

This tool allows users to view CPC and search volume when typing keywords in a search engine such as Google and Bing. It also has a feature where the user can bulk upload to input numerous keywords and view them in one place with their data. It’s a hit feature because it saves time and effort on the user’s end.

I started with Keywords Everywhere when I first got into keyword research. It helped me when I was still new because it wasn’t hard to use since it does most of the work for you.

For the paid version, its features include historical data in trend charts for Google and Youtube, import of keywords to know monthly search volume and competition, support for 15+ websites, and all other features included on the free one.

The pricing on this tool works on a credit system wherein one credit equates to one keyword. Every $10 gives you 100,000 credits and you can increase that as you pay higher.


7. Ubersuggest

Individual: $12/mo
Business: $20/mo
Enterprise: $40/mo
Signup Here: Ubersuggest

Ubersuggest has to be one of the most interesting keyword tools on this list. Aside from Jaaxy, I also use Ubersuggest for my blogs. Neil Patel’s Ubersuggest allows you to reverse engineer your competitors. This tool makes you gather insight and strategies from other blogs in your niche.

Other than typing a keyword, you can also input the domain of the authority blog in your space. There you will see your competitor’s organic keywords, organic monthly traffic, and the number of backlinks they use. You will also get to see their top pages per country. Which is an amazing feature especially if your blog is targeting a certain place.

Other than that, you can also see what keywords did your competitor use on their top posts. With this data alone, you can already have an idea of what topics and keywords are liked by your audience. All you need to do is to curate a post that’s better than your competitors.

Using Ubersuggest, you will also see how many organic shares it had on different social media platforms like Facebook and Pinterest.

This tool has seen a lot of updates and versions throughout the years which means Neil tries his best to give a tool that is up to date since blogs and search engines change from time to time.

Ubersuggest has a free trial wherein you can have a limited number of searches every day. You can even try it now to see how powerful this tool is.


8. Ahrefs Keyword Explorer

Lite: $99
Standard: $179
Advanced: $399
Agency: $999
Signup Here: Ahrefs Keyword Explorer

This keyword tool has some features that stand out from the rest. One of those features would be getting keyword data beyond Google. This means you can use Keyword Explorer on sites like Bing, Youtube, and Amazon. With this feature, you get a lot more data to work with.

This tool also has some excellent metrics when it comes to individual keywords. It shows you competition, search volume, click-through rate, cost per click, keyword difficulty, and global volume. So this feature works best if you’re choosing from a group of keywords.

The only thing I see that’s somewhat negative with this tool is its lack of keyword suggestions and interface. Unlike other tools, Keyword Explorer falls short when it comes to sensible keyword suggestions which are kind of important since there will be times that you will need this. 

With its interface, I don’t think it’s friendly for beginners. But for anyone who has experience with other tools, they won’t have a problem navigating this one.

Overall, Ahrefs Keyword Explorer can help any blogger with their keyword management and competitive analysis. It’s still a great tool to have when you want to know how each keyword is performing.


9. Moz Keyword Explorer

Standard: $99/mo
Medium: $149/mo
Large: $249/mo
Premium: $599/mo
Signup Here: Moz Keyword Explorer

This keyword tool is liked by many because it’s easy to use and offers out of the box suggestions for users. On top of that, Moz Keyword Explorer presents two unique points when it comes to metrics.

This tool gives you extra data labeled Organic CTR Score. This data shows the number of clicks you expect to get when you’re able to rank on page 1 of Google. It’s a good feature to have and excellent data to know because it will make you realize whether going for that keyword is worth it or not.

The second unique data that it gives would be Priority Score. It takes into account CTR, search volume, and difficulty. The score that this data print shows whether a particular keyword is a good target or not.

This keyword explorer allows you to see SERP details for each keyword, know its difficulty, and check if the keyword is good for ranking and against your competitors.


10. Google Trends

Price: Free
Use It Here: Google Trends

This is a free keyword tool that I use from time to time. It’s a tool by Google that offers great data directly from them. Using this tool, you will see a visual representation of the trend of a certain keyword. You’ll know just by looking at it if the keyword is gaining steam or is losing momentum.

It’s easy to use and a no brainer when it comes to legitimate data. Plus, you can also compare two keywords and see what their trend is like.

Google Trends works best if it’s partnered with other keyword tools above. You can use this tool to determine whether people are still searching for a certain keyword and use the other keyword tools to look at its individual metrics and data.

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My Recommendations

Just by reading through all the keyword tools above, you’ll realize that most of them present almost the same features as one another. There are only two to three features that separate some keyword tools from the rest.

When I was deciding on a tool to use, I wanted a simple one that’s easy to use and gives out the data that I’m looking for AND one that’s affordable for me to subscribe.  And to me, the combination of Jaaxy & Ubersuggest has all the important features that I look for in a keyword tool.

1. Jaaxy

Starter Membership: Free
Pro: $49/mo
Enterprise: $99/mo
Signup Here: Jaaxy

  •  It shows the average monthly search
  •  Displays the number of ranked competitors
  • Tells you automatically if it’s good for SEO
  • Suggests sensible keywords with data
  • Excellent for blog who uses affiliate links


2. Ubersuggest

Individual: $12/mo
Business: $20/mo
Enterprise: $40/mo
Signup Here: Ubersuggest

  • Clean interface & easy to understand
  • With the extension, you will see the data of every website
  • Great for spying for ranking keywords from other competitors
  • Able to see backlinks from competitors
  • Able to separate the data between different countries


Why Is Keyword Research Important?

That’s the same question I asked myself before when I had no idea how SEO works. Back then, I thought that when you start a blog, you should write about what interests you. Knowing what I know now, that line is partly correct and wrong.

It’s correct because there’s no written rule on what you should write about when it comes to your blog. It is YOUR blog anyway. It’s wrong when your goal is to have a solid online presence wherein you can monetize it along the way.

The idea of writing for yourself is wrong because when you want to rank on search engines, you should be writing for your audience and readers. And that’s when keyword research enters the picture.

When you do keyword research, you’re able to determine what your audience is searching for. It makes you know what their interests are, what’s the current trend in the niche, and what they are frequently searching for nowadays.


Importance of Keyword Research Tools

When you do keyword research, you can determine what keywords to use in your blogs. But if you do that manually, you’re only scratching the surface. You’re leaving a ton of great information out there.

That’s why most top blogs utilize keyword tools to help them know what to write about. The tools above give you useful data and information that’s not freely available to the public. You get to use that data to your advantage and potentially increasing your chances of growing and expanding your online presence.


Start Your Keyword Research Now

Some of the keyword tools above allow users to have a free trial for a certain amount of time. You can take advantage of that and see what tools you feel most comfortable with.

So which one are you going to try out first? Have you tried some of the tools listed here? Let me know in the comments below 😀




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